Thursday, December 26, 2013

When looking for a Austin Web Designer, Graphic Designer or Logo Designer, it is often tempting to provide very little information about the project for reasons of ease or worry about divulging too much information which may lead to possibly getting taken advantage of. This however is exactly the opposite of how to attract the most professional and qualified candidates.

The more information a client can give about the project, the better. Have a client answer the following 4 questions:

1. Estimated Deadline

2. A few details about your company/business

3. Examples of website design work the client likes based on your company portfolio

4. Projected Budget 
It essentially all comes down to your budget. The larger it is, the more time will be spent developing, researching, experimenting and designing. Taking into consideration for website projects: the total number of pages, amount of content, integration of photo galleries, blogs, online forms, etc.. are all factors in a higher price point and should also be taken into consideration when evaluating your projected budget.

Some designers will charge hourly and some prefer a fixed rate as it gives a clear figure upfront, no hidden or surprising charges - budget is indirectly linked to how many hours a designer will spend on it anyway, but make the creative process much more efficient for both the designer and the client.
Ask the client to then choose a projected budget that is most suitable for them:

a.) less than $2,000
b.) $2,000 - $4,000

c.) $4,000 - $6,000 

d.) $6,000 +

Including this information will answer 99% of the questions an established designer will ask before beginning a project. If they don't ask? Don't work with them as you'll have more headaches than you can imagine.

At the end of the day, why would you settle for anything less than the absolute best brand for your company in this competitive market? Budgets will be tight for start ups and sole traders especially, but if you spend what you have wisely, you are bound to get the best result you can afford. After all, in the end it is only beneficial if both the designer and client come together and find a feasible solution that works best for both parties.

In today's visual world, the work created by a graphic designer or website designer are among the most powerful vehicles for communicating ideas in our society and generating revenue for a particular client or business.

Emanuel Saba
owner/creative director





GRAPHIC DESIGN (Brochures, Posters, Ad Campaigns, etc...):